Marketing Plan (Innisfree)

1. Foundation Innisfree is a characteristic brand that shares the advantages of nature from the perfect island of Jeju taking into consideration energetic excellence and seeks after an eco-accommodating green life to save the parity of nature. Innisfree’s snail cover, which is our new item, is this promoting plan’s character. Snail Mask is famous and its market development is steady since snail cover is extremely valuable to ensure and fix the skin. Our objective market is the white collar class and the ranges of clients are both female and male.Also, age dissemination is around 21 to 50 years of age. Also, the opposition of the showcasing is originated from various nations, for example, Etude house, Nature republic in Korea, Shu uemura Shiseido in Japan and Lancã'me, Estee lauder in America. Thusly, the opposition of showcasing is incredibly competitive.2. The SWOT analysisStrength: 1) Our product’s equation is one of a kind †not at all like other brands.2 ) Use 3 years for innovative work this snail mask.3) The elements of our snail cover are in high quality.4) Our industrial facility has some huge scope machines †we can have mass production.Weaknesses: 1) The selling cost is high as the creation cost is high.2) The bundle of our snail veil isn't attractive.3) We can't toss a great deal of cash and assets of this item as our organization has numerous other skincare products.Opportunities: 1) Rising of South Korean design †Hong Kong individuals are influenced by the Korean dramatizations, popular music and idols.2) Increase the certainty of purchasing Korean skincare items †great open reputation3) Men currently focus on their pictures and begin to secure their skin by utilizing skincare products.4) Hong Kong women’s buying power on skincare items is high.Threats:1) The rising pace of money rate (RMB) †the assembling cost become ever more elevated as our processing plant is set in mainland.2) The climate stat e of Hong Kong isn't as dry as South Korea. Individuals may not utilize our snail cover frequently.3) The pattern of the clinical magnificence treatment is rising †the conventional covers are not appealing enough.3. Focus of deals revenue& piece of the pie First of all, the snail cover is estimated at $30 HK dollars each and foreseen to sell 300,000.Therefore; we expected to gain 1.5 million for deals income. It is on the grounds that the snail veil is new item, we don't anticipate a lot in deals income. Additionally, we expect that the snail veil have 5% in the market share.4. Portraying the advanced item First, Moisturizing, skin brightening and reestablishing the skin cells are the 3 central point that Hong Kong individuals generally concerned. Our snail cover has 80% of Snail Secretion Filtrate. This fixing can assist with expanding the versatility of skin viably and renew the harmed skin. Likewise, among all snail covers from different brands in the market, our item co ntains the most elevated convergence of Snail Secretion Filtrate. Also, we include almond oil and aloe vera so as to build the dampness of the veil, include milk for skin brightening. Second, Hong Kong individuals like item in high caliber and effective.Although our snail mask’s selling cost is somewhat higher than different brands, we can guarantee that our fixings are characteristic and originated from France with the goal that the quality is protected and acceptable. In addition, for the paper cover, it is exceptionally detailed with 3D innovation. It gives ideal wearability to the veil and permit the treatment pith rapidly sink into the skin. Third, Hong Kong individuals are judicious of picking covers. Our organization is a notable Korean skincare organization and has great reputation.And we additionally have branches in Hong Kong. So as to pick up customers’ trust, they can recover their cash if the item has any issues. Finally, the requirements of men keeping up their skin are rising. In this manner, our product’s remarkable recipe can be fit both men’s and women’s skin. It is advantageous and couples can keep up their skin together by utilizing our mask.5. The objective client in HK After our considerations, we concluded that the snail cover just propelled in Hong Kong. One of the explanation is Hong Kong is affected by the South Korean design profoundly, especially restorative items. Individuals in Hong Kong have aâ requirement of top notch healthy skin item .They have certainty of the Korea brand and simple to manufacture brand picture and dependability. Moreover, regardless of male or female, they keep up their skin by utilizing healthy skin items. So we pick the objective client in Hong Kong as the item is moderately simple to enter the market and help organization to acquire benefit. Despite what might be expected, we don't pick the objective client in China. It is on the grounds that we trust the snail would fi rst be able to attempt the temperature of a littler market.6. Advancement toolsAdvertising Endorser Invite Korean well known icons †Kang Gary and Song ji hyo. They play as Monday couple of running man which is the mainstream TV program in Korea and Hong Kong. As our item is appropriate for both male and female, our advancement initially center around couples’ market of Hong Kong. Their couple’s pictures are appropriate for advancing our item. We will request that they come to Hong Kong to advance the snail mask.Mtr Station and Bus stopSet a banner at the light box of mtr station and transport stop. Transportation can without much of a stretch contact with target advertise, on the grounds that there are solid progressions of individuals at every open vehicle conjunction, The likelihood of reaching objective client will be increase.FacebookBecause facebook is the most mainstream social site on the planet, the quantity of clients represented 16% of the world, at Hong Kong it has 3.65 million clients. We will build up the fans page on facebook, likewise the initial 100 clients who snap like to our page can get a preliminary result of veil free. They can get it from our shop in Mong Kok . It can build the opportunity of reaching objective client and free preliminary item can make clients give us a feedback.TV advertisingIt is the best thought of publicizing, since TV is regular in this 21st century, TV is in all over. Despite the fact that utilizing TV adverting is costly, it can contact with target client adequately. We will request that our publicizing endorser film an advertisment for our items. Likewise it must be highâ frequency of appearing around evening time, it can concentrate on the couples’ marketYoutube channelYoutube is the most famous video-share site on the planet. Each video begins playing on youtube, you should watch a little commercial first, however the time just have fifteen seconds. We can make a short advertisment an d as yet including our publicizing endorser.Others We will arrange some road advancement in other to pull in individuals who don't utilize Facebook normally. Furthermore, we will employ a few models to disperse some preliminary item to the walker who fit our objective group.7. Spending plan for advancement The absolute financial plan is $700000 HKD.Advertising Endorserâ€â€â€$300000HKD (it has a markdown as of now, since we are the nearby organization of Korea)Mtr Station and Bus stopâ€â€â€â€- $100000HKDFacebookâ€â€â€â€$10000HKD (counting the example, the pay rates of innovation team)TV advertisingâ€â€â€â€â€$200000HKDYoutubeâ€â€â€â€$70000HKDFor others â€â€â€â€$20000HKD (counting having any accident)8. Activity Plan 1. Discover Korean Agents Company to talk about the agreement of those two well known symbols and organize the timetable of their job.2. The spot of preliminary item appropriation will set up at downto wn like Causeway Bay and Mong Kok, it pulls in more customers.3. Contact with KMB and MTR, talk about the contractâ and the position of our poster.4. Contact with TVB and Youtube HK to talk about the indicating time of our promotion.